BebeRespire, a company offering first aid courses for toddlers, needed to grow its online visibility and increase course sign-ups. The objective was to implement a cohesive digital marketing plan that combined organic content, paid campaigns, and email strategy to drive measurable results.
Social Media Strategy and Content Scheduling
Developed a cross-channel content strategy focused on educating parents about toddler first aid. Posts included tips, testimonials, and course promotions. A consistent content calendar helped maintain visibility and build trust on Facebook and Instagram.
Quarterly Marketing Strategy Plan
Outlined a comprehensive quarterly plan covering campaign priorities, content themes, and promotional periods. This provided a clear direction for all marketing activities and allowed for timely adjustments based on performance.
Landing Page Optimization
Created a focused landing page to support ad traffic and guide users toward enrollment. The page used clear messaging, value-focused copy, and strong calls to action to improve conversions.
A/B Testing on Meta
Ran ongoing A/B tests to compare creative assets, messaging variations, and audience targeting. This led to more effective ad spend and higher conversion rates.
Email Marketing and Campaign Analysis
Managed monthly email campaigns featuring educational content and course offers. Monitored key metrics to identify opportunities for improvement and ensure campaigns supported broader business goals.
67% Increase in Client Acquisition: A 15% rise in sign-ups within three months through a combination of paid media, organic content, and improved landing experiences.
Email Performance Gains: Improved open rates by 27% and boosted click-through rates by 35%, leading to stronger lead-to-sign-up conversion.
Actionable Campaign Insights: Continuous data analysis delivered insights that directly shaped content performance and supported decision-making.
Maryam is available, dedicated and passionate. She brought technical knowledges that we didn't have. Her analytics, advice and ideas have brought great results to our marketing campaigns and all this despite the language barrier (we are a french speaking company).
