Building Vancity Listings' Digital Presence

Portfolio Details

Project Overview:

Christian Buzek, a top 10% realtor in Greater Vancouver, needed a high-performance digital platform to elevate his brand and attract more qualified leads. I partnered with him to build a modern real estate website, enhance his YouTube presence, and design offline marketing materials that align with his professional image and marketing goals.

Challenges:

Build a website that reflects Christian’s personal brand while offering an intuitive experience for prospective buyers and sellers
Optimize site performance and SEO to drive traffic and improve search rankings
Create branded offline materials to support local outreach and print campaigns

Solutions:

1. Website Development
I designed and developed a responsive WordPress site for Vancity Listing, emphasizing clean navigation and minimal aesthetics. The platform allows visitors to easily browse listings, book consultations, and learn more about Christian’s services.

Achieved a Performance Score of 99% on GTMetrix
Maintained 99.9% uptime, ensuring reliable access for clients
Site performance improvements contributed to a 20% increase in web traffic and more consistent lead flow

2. YouTube Channel Optimization
I consulted on and implemented SEO strategies for Christian’s YouTube channel, focusing on discoverability and user engagement.

Optimized video content and thumbnails, resulting in an 82% increase in views
Improved channel credibility and contributed to higher-quality client acquisition
Used YouTube to drive traffic back to the website, supporting a cohesive funnel

3. Marketing Collateral
Created a set of branded print materials, including booklets and mailouts, designed to complement the digital brand experience. These were used in door-to-door drops and local mail campaigns.

Offline assets matched the visual identity of the site, ensuring brand consistency across channels
Supported campaigns that led to a 25% boost in brand visibility and 40% increase in engagement
Drove a 12% lift in lead inquiries through targeted print and digital touchpoints

Results:

Consistent branding across digital and offline touchpoints
Improved digital visibility and traffic through optimized web and video content
Tangible increases in lead generation, engagement, and brand recognition in the local market

Christian

Vancity Listings

I've so been impressed with Mary's actions and attitude that I wanted to share my experience with you the reader. Mary first asked to meet with me to learn more about my real estate practice and offered to grow my social media presence by experimenting with marketing strategies on a part-time basis. But Mary understands marketing is about getting results, too. On that front, she's been split-testing different ads on several social media platforms (like Facebook, Instagram, etc.) and promoting my YouTube videos across platforms so I reach a wider audience and attract more clients.

Building Vancity Listings' Digital Presence

Portfolio Details

Project Overview:

Challenges:

Solutions:

Results:

Creating Marketing Strategies that Work for You

Maryam Amirazodi

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