About
My Story
I’m a growth marketing strategist focused on turning ideas into results. Over the past five years, I’ve built and optimized full-funnel systems that help businesses attract, convert, and retain the right customers.
I’m a growth marketing specialist focused on building systems that generate measurable results. With over five years of experience, I’ve worked across SEO, paid acquisition, email, and lifecycle marketing to help businesses grow faster and more efficiently.
For me, marketing is not just about content or campaigns. It’s about deeply understanding the customer journey and creating strategies that match intent with value at every stage. From outbound campaigns that start conversations to nurture flows that drive conversions, I focus on initiatives that lead to real impact.
I’ve worked with businesses of all sizes, including early-stage companies and established service providers. My strength lies in connecting the dots between data and creativity. I collaborate with product and sales teams to ensure every campaign supports revenue goals and is optimized for performance.
In recent years, I’ve taken a greater interest in product marketing, customer research, and positioning strategy. My background in business commerce helps me approach problems with both strategic insight and operational focus. I’m always exploring ways to improve how brands connect with their audience and create lasting growth.
Tools I Use
Website
Email Marketing/CRM
Design
Analytics/SEO
Advertising
Automation and AI
Social Media
Experience
Built and executed growth strategies that increased qualified leads by 30 percent and lifted organic traffic by 45 percent. Created multi-step nurture campaigns in HubSpot, improved outbound outreach across LinkedIn and cold email, and collaborated with product and sales to align messaging with conversion goals.
Improved KPI performance through data-driven campaigns and A/B testing. Coordinated SEM and landing page optimization efforts. Designed and launched custom WordPress websites that brought in over $8,000 in monthly recurring revenue. Scaled social media performance by over 80 percent in engagement and web traffic.
Supported the brand’s growth by advising on campaign strategy, managing SEO-focused content, and building optimized YouTube videos. Helped boost brand visibility by 25 percent and improved inbound lead volume through targeted updates to web and video content.
Increased client acquisition by 67 percent through a combination of paid ads, content strategy, and email marketing. Grew email open rates by 15 percent and click-through rates by 35 percent. Executed integrated campaigns with clear reporting tied to growth KPIs.